Definition: "Demand Chain" - The marketing, sales, service, and logistics functions that connect a business with its customers. 

"DemandEdge has the experience and wisdom to understand the demand chain."

Esther Dyson    


The Challenge

You know your people are key to your success. You know you need the right marketing, sales, and service people and outsource partners working together as one unified demand chain team. But it’s never that simple. So when questions arise about how to solve a problem or take things to the next level, you need answers fast. But as with other ‘special projects’, the right people are rarely available to do them. You need a SWAT team you can depend on. You need DemandEdge.

Organizational Consulting Services

DemandEdge can get you the answers to your critical organizational questions, fast. Whether your questions relate to structure, talent, or process, we can help. Sometimes you may want to know how to improve organizational efficiency. Sometimes you may want to know how to best use outsource partners. Whatever your question – big or small – DemandEdge can deliver the highest quality answers. And once we’ve found the answer you need, we can be there to help manage change and measure and monitor progress over time.

  • Are our teams working together efficiently?
  • How will our new strategies impact our organization?
  • Do we have the right skills and abilities to move to the next level?
  • Are our compensation plans competitive?
  • Do we have the right balance of marketing, sales and service roles?
  • Can we improve customer service just by adjusting our organization?
  • After the merger, how can we best align our organizations?
While we have libraries of best practices and benchmark data, we understand each situation is unique and we work with your relevant stakeholders – you, your people, your partners, and your customers – to find the optimum solution. Using an appropriate combination of primary research techniques, we can quickly paint a picture of your history, your current situation, and what needs to happen next.

Our answers encapsulate your people’s capabilities, behaviors, and attitudes. And we always take the needs of your business strategies into account. Using our advanced methodologies, ensure all those critical factors are considered. And we identify where processes such as knowledge management can make a difference.

At DemandEdge, we understand what makes marketing, sales, and service people ‘tick’. We understand how to balance the needs of strategies, management, employees, and partners. With decades of experience working with demand chain organizations, DemandEdge can help you answer your critical people questions, fast.